The rise of Netflix serves as an exemplification in the discussion about the shift in viewership from television to live streaming. It is not just the young audience that is aiding the shift but the generation before it as well. The New Age Audience is more inclined towards watching movies without breaks, binge watch serials, and video on demands rather than watching a set itinerary.

Live Streaming PlatformOwing to this, the television networks are shifting their services online through OTT networks like YuppTV through which they are enabling users to watch their favorite programs anytime they wish. As time passed by the biggest of networks came up with their own live streaming platforms like hotstar, Sonyliv, etc., where they offered all the shows in live in real time with segregation of the previous episodes to catch up any time the audience considers.

Following Netflix, the networks are coming up with their own content in addition to the content by various production houses that are added periodically. This own content generated by the live streaming networks are made available to the audience for binge-watching leaving no room for any kind of pauses in the interim.

While this scenario is ideal for the herculean networks like Star, Sony, etc., there are many small networks that will be unable to keep up with the gargantuan expenditure that is required for the maintenance of a live streaming platform. Assisting these kinds of networks in their conversion into live streaming, Freedocast introduced a Cloud Playout Solutions that allow small networks to offer their content on a video platform without the stress of maintenance.

Elements that are required for an OTT platform like CDNs, Security, Bandwidth requirements, etc., are all included in the cloud playout solutions. The platform is a readymade OTT service that lets the content providers upload their content directly with the addition of a logo, and extra features like Password Protection, Graphics Integration, Playlist Creation, etc.

Live streaming platforms like Freedocast also enabled the content providers to live stream content with Adaptive Bitrate Streaming Technology increasing their reach exponentially to all devices, along with the option to integrate Ads and Scrolling Text to the content. Limiting the expenditure and guiding them in an uncharted territory, Cloud playout solutions by Freedocast is a simple yet profound solution for all the newcomers in the OTT content provision sector.

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